Timing The Market and The Company

To catch the wave

The second of the five pillars is...

Timing the industry and timing in the company

What do I mean by timing the market or company? Well, if you're a gambler, you'd love these odds. Or not. 99% of new companies go broke. So you wouldn't want to join a pre-starter, pre-launch or even a newly launched company. But hey, go for it, I mean, could be the one you pick is the one that lasts two years and goes on to be a top network marketing company and make some money.

Make your money by timing your run

The truth is most of the big earners join the company after it's been going two years. By then they have their bugs sorted out, and here's an example to show timing the market. It also illustrates what I mean by timing in the industry.

A few years ago, the ‘Big Bells’ were making a fortune on long distance telephone, when the whole thing was deregulated. There was money to be made by everybody reselling at a discount - if you could get customers switched. After two years, the Big Bells were forced to let the customers switch, and then the distributors in those reselling businesses started making a lot of money. Now, your long distance is bundled with your internet and there's no money to be made. You'd be lucky if you made a dollar a month residual from a customer.

Obviously the timing has well passed for making money in long distance. And this is the way it is with technical products, generally it's expensive today, cheap tomorrow and free the year after.

Do you want a business or an opportunity?

The best mlm business opportunity will have a product that has a longer life-span. Something that's going to be in long-term demand. Something that you can actually build a business on, rather than just grab an opportunity.

So it's Timing in the Company and Timing in the Industry.

Timing the Market - Next Pillar