Sponsoring

Coaching And Guidance

Sponsoring is a people thing. It is a bit like getting married or at least a steady date. A commitment. If you sponsored a child in a 3rd world country, you would write to them, look out for them. Would you give up on them? No way. You are more than involved - you are committed.

Same when you let someone into your network marketing business. You are there to make it go right for them. They are not there to make it go right for you.

When you bring someone in to your business, you have a duty of care to work with your new 'sponsee' to give them the best chance of success.

The old ‘get ‘em in and tell ‘em’ ', won’t work for most people. If they knew how to run a business, they would be doing it. You need to teach using a pipeline system or you will be spending all your time coaching and none marketing.

Why coaching?

You are going to be coaching your people as they need it. To suit their development, not for you to reach this month’s bonus.

You are only worth what you have to offer other people. Transfer your value to your people so that they have more to offer their people. The money will follow.

MLM is not a sales business

Cruise Ship Principle

Imagine inviting someone on a cruise and having to hide behind a bulkhead every time you saw them because they were like fingernails on a blackboard - It would ruin the cruise.

Sponsor the same way or...

It is a coaching and mentoring business. You will be the source or referrer to your people of all manner of information. On...

• Marketing
• Web sites
• Phone skills
• People skills
• Sponsoring
• Product use
• Advertising
• Leadership
• and of course mentoring and coaching.

Just like a ‘real’ business owner. Now, you don’t have to know it all, but you had better know where to find it.

Recruiting is a short term answer. Sponsoring to the ‘cruise ship principle’ will grow your business and bring riches to your business life and your finances.