Marketing System of McDonald'sCompared to MLMWhy MLM is not like McDonald'sNetwork Marketers will often tell you how their network marketing system is like McDonald's. I'm sure there are comparisons but in several very important ways, MLM is almost completely, exactly UNlike McDonald's. Here's why. McDonald's doesn't fail. MLM companies regularly fail and go brokeMcDonald's still open stores and sell franchises every day, so owners are obviously happy. Remember, most store buyers are already millionaires with business experience. Long term MLMers fall away every daySome 5 figure earners spend more to run their MLM than they earn. Some get booted on trumped up charges so that the company keeps the downline for free. They lose everything. The customers and the pipeline marketing system were never theirs. Wouldn't it be great to own a Marketing System? Don't take advantage of your friendsMcDonald's staff may bitch and moan but McDonald's is the biggest first employer. The kids come back and bring their friends for jobs. They obviously don't think that they are 'taking advantage of their friends'. In MLM there is some truth and a lot of emotion about that one. They spend themselves out of business.MLMers regularly spend a couple of thousand more than they earn in a year. Hardly a win, is it? We are taught that MLM is about sellingThe kids at McDonald's don't even try. Just a bright 'Hello. Can I take your order?' and "Do you want fries with that?' You can easily run your MLM like that. Want to know how? What about the customers?McDonald's customers may complain about the quality of the food, even when they know what they are going to get. They still come back and buy again. They don't usually complain about the service though. MLM customers often wonder about the 'value for money' and lost or abandoned customers are legend. A good company will reward everyoneHere's a helpful Quiz to find a good Company. The system has to reward everyone it touches. Leaders, workers, learners and customers. The MLM Company that can deliver Value to everyone they deal with, Wins. |
