Lead Advertising For The Rest Of Us

How Your Prospects Find You

Lead Advertising is different to hamburger advertising in one important way. Hamburgers are eaten by just about everyone.

MLM leads come from a narrow group of people. Actually two groups. But we'll go into that later.

Macca's can advertise effectively on...

  • Radio
  • TV
  • Movies
  • Product Placement
  • Bill Boards
  • Bumper Stickers
  • Pretty much anything

...because the people they are looking for are everywhere. If you were to do this, you would spend yourself out of business. Now I know you think that everyone needs your business and maybe they do. They don't think so and you won't convince them. You are looking for people who are looking.

Who is looking for you?

Let's be clear here. They are looking for you, not your whizz-bang Biz Opp. Get used to it. That means you have to step up and be a leader - even if it is only a little parade at first.

In Lead Advertising, you have two groups looking for you The largest and most difficult to work with are...

Business Opportunity Seekers

...who have never bought into an MLM. Most have no business experience but they want change.

Uhm... Very much an unknown and lots of training needed. The first step is to change them from Seekers into Buyers.

This is the secret of 'Self Funded Marketing'. If they don't do that, they will still be tyre-kickers. Don't spend time with them.

Your Hot Prospects are...

Current or Past MLMers.

Yes that is Big Ernie's second secret. To build your business fast, recruit the best MLMers you can - be careful to NOT get into a 'mine is better than yours' discussion. You may have to re-educate them a bit but they have spent money and, more importantly, lots of time learning their craft so far.

Advertise where they hang out - Target them

To get to these people you have to put your Lead Advertising where they hang out. That means that...

  • Bumper stickers
  • Silly lapel badges
  • Posters on lamp posts
  • Business cards in dunnies - Australian for restrooms
  • Banner ads in the local rag or school mag
  • Window ads on the back of your Honda

...are not the answer. You need to stay away from the amateur, shotgun approach and target your advertising.

Here is where your audience is looking

  • MLM industry magazines
  • on-line MLM ezines
  • Wealth ezines
  • Classified ads in your local newspaper - Business for sale and Work from home
  • Google and other Search Engines

Understanding your medium

To understand what others are doing - most will not be good examples - buy a newspaper and look through the classifieds.

Reply to some of the ads and see what happens. I'd be surprised if you find someone who inspires you. Most will be pushing their business opportunity instead of making a relationship first.

Ezine newsletters

Check out this ezine list. Subscribe to some - you can safely unsubscribe later - see what ezine articles they run.

Look at the ads they carry. Once you start your education you will be appalled at some of the ads. Make a game of spotting the mistakes. You can do better very quickly.

Know your metrics

You can still spend yourself broke if you don't know your metrics - how much it costs to do Lead Advertising and the return. You must test your ads and responses till you know that for every $ you spend, you get more in return.

You can then spend $1000 and feel safe that you will get $2000 in return.

I recommend you do a course on GoogleAds to understand how adverts work. Then you will find the Qualified leads you are looking for through effective lead advertising.