Google Ads Will Work When You...

Know What Your Audience Is Looking For

To make Google Ads work for you and your customers, you need to get inside their heads. The more real your understanding of their thoughts and feelings, the happier they will be and the more successful you will be.

To understand what people are looking for you need to research using Google Ad Keyword Tool. If you have a MLM business, you need to find out...

  • How many people where searching for MLM last month
  • How many pages are offering MLM
  • How much it will cost you to have someone click on your advert

You will see that you will have to wait a long time for MLM to work as a good keyword. It is way too popular. - and expensive.

To quote Alice in Dilbert. 'Take your little mittens and a thermometer to hell and wait for a sign.'

You are going to have to be smarter and understand what people are looking for. Get into their head.

Remember no one who brought a drill wanted a drill they wanted a hole.

No one who Joined an MLM wanted an MLM. They had a Problem and Googled for

  • Work from home
  • Best home business
  • Part time income, etc.

What did they think they where looking for? What where they really looking for? Enter the conversation going inside your customer's head.

I know your head will hurt but. What did you Google when you were looking? When you have it, you are ready to write your advert.

Google gives you a 25 character Heading. Two lines of 35 in the body and 35 character link.

Writing an advert is a bit like writing Japanese Haiku Poetry.

You have to get the essence of what your target audience is looking for with limited letters - and use your keyword. When you get it right it is magic.

Here is an Old Haiku

When the frogs jump in
The sound of water

A picture of peace

Here is a good advert

The 'Beat Gout' Diet
End the pain - naturally

Downloadable book - quick read.

A picture of pain relief

People are not interested in ‘Gout’ - though that is probably what they will search for first - or even ‘Gout diet’ - that is the ‘drill’ mentioned above.

What they are interested in, is ‘Ease’, ‘Pain relief’ - the hole. Put that benefit n the second line. Put a feature or a call to action in the third line

See how it expands on the keyword 'Gout"?

Always split test

Now write another Advert and split test them. It has been found that a comma or full point can make a difference. The only way to know is to split test everything.

Send them both to the same landing page.

Your ad can never go to your home page. It must land on a page that expands on the idea contained in the ad and give the customer what they are promised in the Google Ad in less then two clicks. This may sound difficult but if you have constructed your pages properly using keywords, you will find it very easy, as most of the work will be done. The customer will flow from Google Ads, to landing page, to sale smoothly.