Adwords Are The 'Hole' In Your Prospect's LifeKeywords Are What Make adWords WorkWhen you understand what your prospects want, you have your keyword and the basis of your adWords campaign. Its the simplest and most difficult thing, to drag your attention away from your product or business opportunity and find out what it is your prospects are looking for. But you must do it to succeed. No-one who bought a drill wanted a drill. They wanted a hole.Go back to a time when you where starting out in the business. What was it you where looking for (the hole). Odds on you were looking for pain relief of some kind. Dissatisfaction with some aspect of your life...
What you wanted was relief - Not more painWhen you pitch your network marketing opportunity at someone, what they see is... ...more pain talking to people, money going out, less time with the family, long hours, etc. It doesn't look at all attractive. Understand their pain and capture a keywordOnce you have your keyword you can speak directly to the people who are looking for you and the pain relief is your additional income opportunity. Then they will see... better pay, less hours, more family time, etc... coming soon. Using adWords is cheap and easyOnce you have your keywords, you can have an GoogleAd campaign up and running in about ten minutes with an audience of 100 million people and here's the great part... You only pay when someone clicks on your adIn 2007, the main PPC Keyword search engines include: Yahoo! Search Marketing, Google AdWords, Microsoft adCenter, Ask, LookSmart, Kanoodle, Miva, Baidu and Yandex. |
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